Ronn Torossian on why he became a PR professional

Ronn Torossian is the CEO and founder of 5W public relations, one of the largest independent public relations firms in America.

In a recent interview, he spoke about what compelled him to get into PR. He said it’s the energy of the field, and the story telling aspect of it. There are more than one ways of conveying a certain story to the public, that that what generated his interest.

PR is all about news and Ronn Torossian associates a sense of excitement with the idea of figuring out what changes to make in the way it is being delivered to the public. He says he enjoys the bond he shares with his clients and the industry, and putting an end to the problems that are associated with it.

He also said, the time he spent in politics in Israel was what eventually led to him discovering PR. The elements of PR include journalism, psychology and lawyering as per Ronn Torossian.

In the past few years, he has emerged as one of the most successful PR professionals and his firm is proving to be one of the fastest rising ones. One of his greatest strengths is the level of sophistication and discipline he brings to PR.

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